Privacy Policy

Luday AB ("Luday", "we", "us", "our") is a technology company registered in Sweden. Our registered address is Theres Svenssons gata 13, 41755 Gothenburg, Sweden. We can be reached at info@luday.se.

As a company operating within the European Union, we are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and applicable Swedish data protection law.

We may collect the following categories of personal data:

• Contact data: name, email address, phone number, company name
• Communication data: messages sent through our contact form or email
• Usage data: pages visited, browser type, IP address, time spent on site (via analytics)
• Contractual data: data necessary to deliver our services such as project details and billing information

We process your personal data for the following purposes and on the following legal bases:

We do not sell, rent, or trade your personal data to third parties.

We may share your data with:

• Service providers acting as data processors on our behalf (e.g. cloud hosting, email delivery, analytics), all bound by data processing agreements
• Legal authorities where required by applicable law

All third-party processors used by Luday are either located within the EU/EEA or subject to appropriate safeguards such as Standard Contractual Clauses.

We retain personal data only for as long as necessary for the purpose it was collected:

• Contact enquiries: up to 12 months after last contact, unless a business relationship develops
• Client project data: for the duration of the engagement plus 7 years to comply with Swedish accounting law
• Analytics data: up to 26 months

Under GDPR, you have the right to:

• Access the personal data we hold about you
• Rectify inaccurate or incomplete data
• Erase your data (the "right to be forgotten"), subject to legal obligations
• Restrict processing in certain circumstances
• Data portability: receive your data in a structured, machine-readable format
• Object to processing based on legitimate interest
• Withdraw consent at any time where processing is consent-based

To exercise any of these rights, contact us at info@luday.se. We will respond within 30 days.

You also have the right to lodge a complaint with the Swedish supervisory authority, Integritetsskyddsmyndigheten (IMY), at imy.se.

Our website may use essential cookies required for basic site functionality, and analytics cookies to understand how visitors interact with our pages. Essential cookies cannot be disabled without affecting site performance. Analytics cookies can be controlled through your browser settings.

We do not use cookies for advertising or cross-site tracking purposes.

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These include encrypted data transmission (TLS), access controls, and regular security reviews.

While we take every reasonable precaution, no method of transmission over the internet is 100% secure. If you believe your data has been compromised, please contact us immediately at info@luday.se.

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The "last updated" date at the top of this page will reflect the most recent revision. We encourage you to review this policy periodically.

For significant changes affecting how we use your data, we will notify you directly where we hold your contact information.

For any privacy-related questions, requests to exercise your rights, or concerns about how we handle your data, please get in touch: